Annika Schmidt & Anika Tannebaum

Annika Schmidt is a trendsetter, marketing expert with a focus on global events, and a member of the CCW Advisory Board. She operates at the intersection of brand, people, and the future. Her view goes beyond classic customer service: she engages with mindset, generational thinking, societal change, and new expectations of companies. At CX on the Rocks, Annika brings fresh perspectives, a keen sense for trends, and the courage to think differently. Because real customer experience emerges where companies understand what people will expect tomorrow.

Anika Tannebaum is a keynote speaker, presenter and consultant specialising in service excellence, customer experience and modern leadership. Having held positions in the international hospitality industry, the premium automotive sector, at Booking.com and eBay, she combines diverse service perspectives with clear business relevance. In her talks, she demonstrates how a customer-centric approach, measurable quality and a culture put into practice lead to genuine differentiation and sustainable success.